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Closed & have buyer interested in purchasing DBA Name etc for new physical location. How to value name etc.?

Recently closed a wedding venue and sold the property. Have been approached by a different venue owner, wanting to purchase our DBA Name, website, domain and phone to use at their physical location. How do we determine the value when the property and the business are not part of the sale?

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Answers (3)
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Addison County, VT

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May 30, 2017
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berry loans
private loan lender
Montgomery County, IL

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May 29, 2017
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The BAF Group LLC

In any business transaction, "value" or more appropriately, "price" is what a ready and financially able Buyer is willing to pay. Even when there are Cash Flow and Tangible Assets estimated at a given value, the Buyer may decide what he/she is willing to pay is vastly different.

Mich Jagger of the Rolling Stones talked about the first time he was approached about licensing one of his songs for an advertisement. While he was thinking about it, the advertiser threw out an amount that was many, many times higher than Jagger was dreaming about.

Sometimes in a negotiation, the first person to speak, loses. My take is, tell them to make you and offer. And whatever that is, it ain't enough!

Aug 10, 2012

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