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Beyond Website Value

I know this was just asked below but I am reviewing a business for sale and the Owner feels the Domain has more value. At this point it has become an asset sale (bike rental in resort town) of the equipment at an inflated amount with the "inflated" part being justified as Domain name, Google Ranking, etc. The domain is not that great and I notice a lot of start-ups going with a .net, .org suffix to get a name that is recognizable but unavailable as a .com. I have no experience with this aspect of the business, specifically with the costs associated in Website creation, SEO etc. so any input is appreciated. Also, if I do decide to purchase, how is the transfer of the domain, webpage, phone # guaranteed in the legal contract? Thanks Joe

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Answers (8)
Dr. Vasquez Reynolds
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Sep 23, 2017
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Russel Gabiola

Websites for sale: 
- google pr2
- included in yahoo and google news
- pinterest website
- shared hosting 

- google pr4
- alexa 120,000
- coupons website
- shared hosting

For fast sale, discount given if buying both sites
For only 1200usd
This is a direct buy. No broker fees/commission.

Let me know if you have specific questions. Thank you.

May 24, 2012
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Blackburn & Fears Inc

Joe send me your email and I can get you some links to great DIY SEO resources,


May 19, 2012
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Thanks for all the replies.
As it worked out the seller either realized he didn't have much to offer or found someone else willing to pay for potential. Don, the allure was not that it was boasting any profits but offering equipment at decent pricing. It would have saved us from having to buy all new as a start-up venture and it would potentially eliminate a possible competitor if someone else bought it. At our last conversation he said he would sell them separate but he then never returned my email, so John, in effect I walked away. While a lawyer for the transfer is good advice, this deal was so minimal >10K, unless you have one on retainer, it would have been cost prohibitive. Cy and Stan, I would have liked to know more on the SEO cost as I did not think you could get a 1,2, or 3 ranking w/o spending big money. We are still moving forward and will have to explore the web ranking/SEO aspect further to know what our cost will be so thanks again to everyone. Joe

May 16, 2012
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internet entreprenuer
Ada County, ID

Joe, use a web developer or similar expert to facilitate exchanges like these. Here is a developer I have used in the past

The process is simple, but only if you know the process... kinda like defending your self in court or hiring a professional.

May 15, 2012
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To me a biz is only worth what it makes. If there is no justification for the price , walk away. You can get a good website fairly cheap nowadays and can buy a good slot on the internet.
This is coming from an owner------- Biz owners over value their biz' way too much. Forget potential (potential is great BUT don't pay for it because you will do all the work to realize that potential,) forget sweat, forget EVERYTHING except how much money the biz is making now the way it is being run now. Other things of course are EXTREMELY important but keep focused that a biz is only worth what it generates in REAL money( not accounting money.)
Be prepared to walk. I think this guy thinks he has something better than he really does. (More info would confirm or change that though.)
Good luck!

May 11, 2012
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Blackburn & Fears Inc

Amen, Don! What he said.

SEO allows you to target a niche within keywords and you can be ranked 1,2,3 in no time. It will cost you but a lot less than than buying the business. DO NOT buy rankings unless they are stellar and have a LONG track record. One of our clients attempted to buy an auto loan refi business. The seller handled the transaction badly (IMO) and now the former buyer has a site (less than 90 days later) consistently ranking above theirs with no paid ad words.

Buy content not ranking.



May 10, 2012
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The BAF Group LLC

Joe, you said it yourself: The transfer of these things is arranged in the Contract of Sale. An Attorney that deals with Domains and Web Sites is what you need, to secure your position. And you should NOT do this without an Attorney!

The bigger question is, why the heck are you looking at buying something that appears to be a loser?!? The Domain price is "inflated" and "not that great"; I sense that this is not making money. What is the allure?

Call a Web Site Developer and see what it would cost to replicate such a site. That is your barometer of whether this is worth taking on a losing entity. If it costs less to replicate, you don't need his mistakes and profit margin. You might want to check out our blog; the post I am suggesting touches on this issue:

I am a Business Broker; but I will tell you that sometimes the best deal is the one you walk away from!

May 10, 2012