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Advertising, marketing through an iPhone app?

I was thinking of buying some google ad services, but I also got an email by an info@mobiinteractive about building an app for our business, so I was wondering if this would help at all to promote my bowling alley business?

We're in Arizona. Has anyone used them before? Let me know!

Thanks!
Fountain Bowl AZ

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Answers (2)
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Blue waves Media
Washtenaw County, MI

Hamada Agha

Yes, certain businesses can benefit from Iphone applications, but realistically speaking not every business will benefit from it. It might complement your marketing program in retaining and updating your customer base, but you should not expect to gain most of your customers through the application all alone. That is why you do not put all your eggs in one basket.

Before you jump in the craze of creating phone applications, you should study the real cost of the iphone application. Most businesses assume that the cost of the application solely rests on creating the application. If you will not do the updates and running the application yourself, you should calculate the cost in paying the employee in doing so. Sure it will not be updated daily, but even the weekly expense should not be ignored either.

After analyzing this cost, you should estimate how many new customers you would estimate to gain to give you the break even analysis. From there, you would be able to compare which option is better, Iphone application, Google Ads or something else. I can be reached at autolanes9 at yahoo dot com if you need any further advice.

Hope that helps.

Sep 6, 2010
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Biz2Credit LLC
New York County, NY

I run a small business credit marketplace (www.,biz2credit.com). A retail business like yours will get benefitted from deploying an app as it will get you more customers. We have built and deployed apps and for a B2B business like ours, the results have been okay.

Aug 25, 2010

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