Auction: Beautiful Resort Overlooking Lake Michigan

Ellison Bay, WI (Door County)

Auction: Beautiful Resort Overlooking Lake Michigan

Asking Price:$2,850,000

Gross Revenue:N/A

Price/Sq. Ft.:N/A


Building Sq. Ft.:65,000


Year Built:1978

Auction: Beautiful Resort Overlooking Lake Michigan

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Property Description

Auction: Beautiful Resort on Lake Michigan in DOOR COUNTY, WI

Since 2009, Rowleys Bay Resort has been on an upward path to profitability that has exceeded the dreams of most Door County businesses. Over the last six years, the resort has seen revenues up 60% and profits have increased exponentially.

A poster child for business turnarounds, the resort has a fan in Dave Miller, VP/Chief Credit Officer at Baylake Bank. He asserts, "this is an example of what a business can do with focus, smart spending and smart management. We are proud to have worked with the Rowleys Bay Resort team on their turnaround success."

With an eye toward it's wonderful heritage, the owners are ready to start looking for a buyer that will carry on the legacy of this unique vintage waterfront resort which is at the top of its game.

Jump started by an auction in April to get the word out, the resort will begin the often long process of finding the buyer passionate about carrying on this tradition for the thousands of guests that visit annually. Until that day, the resort will continue to build on the healthy business it has had. We want the entire community to know how proud we are of our business and its importance to northern Door County and thank you all for your continued support of the resort, Rowleys Bay Restaurant and Fish Boil and Grandma's Swedish Bakery.

Beautiful resort with rich history in Door Co. Located by Mink River & in protected bay. Rowleys Bay Resort offers a main lodge with 65,000sf including rooms and suites with 2-3 bedrooms, some with full kitchens, lakeside views and all smoke free. Inside the main lodge you will find Rowleys Bay Restaurant, Rowleys Pub, Grandma's Swedish Bakery, indoor pool & whirlpool, fitness room, game room, a library with books and magazines and much more. Many activities are available including a waterfront area & playground, hiking/cross country ski trails, basketball & volleyball courts, zipline, paddleboards & kayaks through DC Adventure Center, off-road segway tours through Seaquist Segway, charter fishing through Reel Addiction plus much more throughout the Door County area. There is a public boat launch in front of the resort for your convenience to enjoy boating, fishing, water skiing, etc. on the beautiful lake of Lake Michigan.

Parcels Included: 018-02-25322844C (Main), 018-02-25322831A, 018-02-25322832A2, 018-02-25322833B, 018-02-25322834, 018-02-25322841A1, 018-02-25322844A, 018-02-25322844D

Detailed Information

Other Business Real Estate
Building Sq. Ft.:
Building Status:
List Price is $3,750,000 with an opening bid of $2,850,000. Property may be sold any time prior to event. For all showings and questions call 866-344-2108. Offers are subject to Seller’s approval. See Bidder’s Packet on for additional disclosures and details. Auctioneer Firm: LLC #432-53. Auctioneer: Wade Micoley #2647-052. Broker Firm: LLC #937843-91. Broker: Wade Micoley #43427-90.
Location Description:
Coordinates: 45.219205, -87.035233 Directions: Take Hwy 42 north through Sister Bay, turn right on Wildwood Road, then left on County Road ZZ, property on right. Distance from Hwy 42 about 5 miles.
Business Website:

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Wade Micoley

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Wade Micoley


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