two profitable AR newspapers

Marshall, AR (Searcy County)

two profitable AR newspapers

Asking Price:$398,000

Cash Flow:$158,000

Gross Revenue:$320,000

EBITDA:N/A

FF&E:$3,200

Inventory:$1,100

Real Estate:$258,000*

Established:1886

*not included in asking price.

two profitable AR newspapers

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Business Description

The Marshall Mountain Wave headquartered in Marshall, AR was established in 1892 and enjoys a generational readership. It is a highly respected newspaper with a dedicated readership and is the only print media based in Searcy County.
The Wave publishes on Thursday of each week and usually has 12 pages in 6 column format (using 10.25x21 image). The market is rural and agricultural with a tourism influx of activities related to the Buffalo River.
The Mountaineer Echo is headquartered in Flippin, AR and was established in 1886, it is the oldest business in Marion County. The Echo is also a highly respected newspaper with a dedicated readership and is the only print media based in Marion County.
The Echo also publishes on Thursday of each week and it usually has 16 pages in 6 column format (using 10.25x21 image). The market is rural with retirement growth and a tourism market driven by worldwide recognition for trout fishing, and boat manufacturing.
Both newspapers offer color on multiple pages.

Detailed Information

Inventory:
Included in asking price
Real Estate:
Owned
Not included in asking price
Building SF:
N/A
Employees:
6
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
The Echo has a standalone office, approximately 1100 sq. ft., built new in 2011. There is also a 1400 square foot brick 2 bedroom house on the property provided at no charge to the managers. Both facilities are owned by the publishers, they can be purchased at appraised value or leased. The Marshall Mountain Wave facility values at $163,000 or can be leased for $7200 a year. If this property is purchased there is rental income of $450 a month from two rental units. The Mountaineer Echo facility values at $95,000 or can be leased for $7200 a year.
Competition:
The Marshall Mountain Wave has one radio station that operates in the area but does not get much ad revenue, and The Harrison Daily News distributes but is not a strong competitor for advertising. The Mountaineer Echo only has a little competition for advertising from The Harrison Daily News, Baxter Bulletin (Mtn. Home), but not broadcast competition in the county.
Growth & Expansion:
The owners feel the local coverage is the key to their success and that growth for both publications can be obtained from a greater push of web readership and advertising, a stronger push on subscriber sales and retail locations, and expand the local advertising base and frequency/size of ads they run. The tourist market would be a logical web site growth, keeping the tourist informed about conditions and new things to do in the areas they like to visit – many are repeat visitors.
Support & Training:
Owner will train as needed and as agreed to in purchase agreement
Reason for Selling:
retirement

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Lewis Floyd

Business Listed By:
Lewis Floyd

W B Grimes, Media Mergers

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