Turn-Key Florist in Affluent Monmouth Co. Community

Monmouth County, NJ

Turn-Key Florist in Affluent Monmouth Co. Community

Asking Price:$175,000

Cash Flow:N/A

Gross Revenue:$400,000




Rate/Sq. Ft.:N/A


Turn-Key Florist in Affluent Monmouth Co. Community

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Business Description

Turnkey florist business established 1997. Management and design staff in place. Referral relationships with 2 funeral businesses, 3 event venues, 2 churches, 3 dance studios, 1 assisted living facility, and 1 theatre. High traffic highway shopping center location provides best walk-in traffic in town with abundant parking. 65% of business from telephone orders for delivery or pick-up, 3-5% e-commerce through website linked to social media. Wire service member of Flower Shop Network (FSN). Founding member of local business referral group, exclusive by business type.

Top reputation for customer service, creative design, high quality long-lasting flowers, and best selection. Offering client specific wedding and event planning, personal service for day to day floral and gift needs, custom gift baskets, and paid delivery. Exclusive gift collection.

Sale includes all equipment and fixtures, inventory, and delivery van.

Detailed Information

Included in asking price
Real Estate:
Building Sq. Ft.:
Lease Expiration:
1FT, 4PT
High traffic highway shopping center location provides best walk-in traffic in town with abundant parking.
Minimal competition from area flower shops because those shops target a less sophisticated demographic and offer economy alternatives. Large retailers in the surrounding area offer flowers and plants at budget prices, but do not offer the superior gift presentation, larger selection, or the level of service that this shop provides to its clients.
Growth & Expansion:
Over the next 12 months, the owner plans on expanding the shop’s selection to include unique flowers and new designs that are not available anywhere else in the area. These high-profit items are guaranteed to not only increase sales but increase the need for additional creative services already offered. In addition, the owner has found that by posting its creative designs on social media and increasing the marketing budget to include paid ads, client engagements and website traffic has increased, as evident during prom season. The owner has been aggressively targeting business accounts to increase the standing orders business. Other growth opportunities include the inclusion of "permanent botanicals" which are high quality artificial flowers and plants, as well as offering exterior seasonal decoration. The shop has recently updated its outdoor displays creating a buzz amongst area residents that has led to a surge in in-home property design services. Before the economic downturn, new home buyers in the township were targeted with special offers. Now that home sales have begun to increase again in the community, marketing efforts will commence through Welcome Neighbor and similar organized campaigns. A web blog about flower and plant care is planned, and seasonal mailings using USPS Every Door Direct are in the works.
Support & Training:
Owner is willing to ensure a smooth transition.
Reason for Selling:
Owner is relocating.

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Calder Associates Business Brokers

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Calder Associates Business Brokers

Calder Associates, Inc.

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Memberships & Certifications:
Indicates membership in the International Business Brokers Association (IBBA). The IBBA is the only certifying organization for Business Brokers and Intermediaries who assists people in buying or selling a business. Indicates membership in the M&A Source. The M&A Source is comprised of highly trained Intermediaries who advise on the preparation, sale and/or purchase of middle market (~$2M+ in revenue) business opportunities. Certified Business Intermediary (CBI) is a professional certification awarded to Business Brokers and Intermediaries that have achieved stringent requirements. CBI's work by an ethical code of conduct when working with business owners and buyers. Merger and Acquisition Master Intermediary (M&AMI) is a professional certification awarded to Intermediaries who've achieve very stringent educational and professional requirements. M&AMI's agree to abide by an ethical code of conduct when working with business owners and buyers.

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