Own an Online Fashion Brand in a $1B Underserved Niche

Boston, MA (Suffolk County) (Relocatable)

Seller Financing Available
Own an Online Fashion Brand in a $1B Underserved Niche

Asking Price:$15,000

Cash Flow:N/A

Gross Revenue:$24,000





Own an Online Fashion Brand in a $1B Underserved Niche

Get Financing Save Print Share Valuation Report

Business Description

The First & Only Website focused on Women's Belts

KeepYourPantsOn.com is so much more than just another ecomm website- Its an online brand in a $1Billion untapped Women's Belt market and positioned for Explosive Growth. It is also tied to the social movement for Women's Empowerment- making it an online marketer's dream!
The Brand-
Women express their personality through the clothes and accessories they wear. Belts are a lead accessory and the focal point of an outfit! Women also use belts to hide flaws and enhance their assets. KeepYourPantsOn.com is the first and ONLY Website focused on women's belts (true statement- search for yourself). We offer Indie Designers and Micro Brands that can't be found anywhere else online. We help women feel sexy, confident and comfortable with their bodies.
The Movement-
Real women don't use photoshop... only models do! Women are smart, beautiful, confident and independent.
KeepYourPantsOn.com promotes the empowerment of women of all ages to feel great about themselves and their bodies and enjoy higher self esteem despite all the false (photoshopped) fashion advertising that mostly makes us feel bad about ourselves. The fact that belts help women enhance their figures creates an alignment between our products to our brand message- that real women don't need to be perfect in order to look and feel great (but a little help from us won't hurt either).
The Opportunity-
If you believe in this message, have an eye for fashion and want to build a great brand and a great company, that supports Women Empowerment- then this business is for you!
We are looking for a buyer who will continue what we started and build this brand to become the "NastyGal" of women's belts.

Detailed Information

Included in asking price
Home Based business. We have approx 200 SKUs on Amazon that can grow to 1000's more. Avg Sale- $38 Avg shipping cost $3.5 Return Rate - Under 10% Profit Margins- 80% on non branded goods and 60% on Branded Goods making for very healthy margins (sorry no where else to fit this financial info) (Home Based)
Most apparel websites also sell belts but non focus on them which results in a severely underserved niche that lacks the attention to detail necessary for success
Growth & Expansion:
The business needs an injection of cash. Just by making it mobile friendly traffic and sales will double or more. Our 2015 marketing/advertising budge was $0. Amazon sales are a small fraction of what they can be with a little attention. Huge potential for growth is an understatement- With a good team this business will grow to $5-$10M in revenue but with a great team the brand will become the Zappos/NastyGal for Women's Belts with $35-$50M in revenue. At $53k this business is a steal!
Support & Training:
Happy to advise for as long as I am welcome
Reason for Selling:
Needs a strong team to grow the business. Also, Owner moving abroad
This business is Home-Based
Business Website:

Listing Statistics for Premium Members

Ad#:1253152 Report an issue with this listing

The information in this listing has been provided by the business seller or representative stated above. BizBuySell has no stake in the sale of this business, has not independently verified any of the information about the business, and assumes no responsibility for its accuracy or completeness.
Read BizBuySell's terms & conditions before responding to any ad.

Contact the Seller

Sign up for the BuyerNewsletter.
Learn to use your IRA/401K to buy a business: Guidant Financial (min. $50K needed in IRA/401K)
Contact Seller Loading

Business Listed By:
Sivan Soffer

Show Phone Number
Find out more...

Get more details about this business.

Similar Listings


Franchise Opportunity
Capital Required: $130,000