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The Wall Street Journal Online

On-Line Retailer

New Haven County, Connecticut (Relocatable)

Photo Available
Asking Price:
$195,000
Gross Income:
$330,155
Cash Flow:
$35,591
EBITDA:
N/A
FF&E:
N/A
Inventory:
$30,000.00 **
Real Estate:
N/A
Year Established:
1999
Employees:
3
Business Types:
Consumer Services (B2C)
General Internet

** not included in the asking price

Business Description

Business was established in 1999 from scratch around a single halloween product which was continually expanded to include many products built around a New England theme. There are currently about 4,000 products. Seasonal activity is strongest in the fourth quarter including the Thanksgiving and Christmas holidays (about 40% of annual sales are in this period). Products are shipped around the world. Overall gross margin is about 48%. Owner and wife run the business out of their home with an additional 500 sq. ft. of warehouse space constructed for the business. Business is relocatable anywhere. Postage and delivery costs plus web service charges are the largest expenditures beside product costs. Business growth potential is really open ended to the purchaser by adding complementary products under the same theme or by expanding the theme. Web traffic is very high. Business has a strong web presence based on 10 years of existence.

Detailed Information

Facilities:
Business is home based with a 500 square foot warehouse to store inventory.
Competition:
Business has no direct competition. Company was established on a unique product theme with unique and divergent sources of supply.
Growth/Expansion:
Growth has unlimited potential around the existing theme. Many products can be added in concert with this existing theme. Sales have dropped during the recession of 2008.
Support/Training:
Owner will provide all the required training.
Reason Selling:
Retirement.
Contact Seller

Broker Information

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Business For Sale Listed By

Bob Capozzi
VR Business Brokers/Venture Group Partners
203-878-0554

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Ad#: 296306

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