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The Wall Street Journal Online

Niche Sports Magazine & Website with Membership Assoc.

Oakland, California (Alameda County) (relocatable)

Mfg. - Printing, Publishing | Services - Membership Organizations

$Seller Financing Available

Asking Price $900,000 Inventory  
Gross Income $1,900,000 Real Estate  
Cash Flow $212,000 Year Established 1980
FF&E N/A Employees 6

* included in the asking price

** not included in the asking price

Profitable Print & Online Sports Publisher

For over 28 years the Company has delivered a market of highly affluent active consumers. Known for its probing interviews, revealing profiles and irreverent, cutting edge style, The Company is considered by most observers to be the most compelling regional niche sports magazine in America. From its modest launch with a Northern California edition in 1981, The Company has grown to a monthly readership of over 500,000, with an additional 650,000 monthly hits to its website, due to their commitment to passionate and cutting edge coverage of regional, national, and international game seen nowhere else. Published 10x per year, The Company s magazine is mailed to the homes of all members of the sports national association in Northern California, Southern California, Nevada, and Atlanta. Through its print editions, annual glossy yearbook, and website, The Company delivers all the news, insights, and behind the scenes coverage the avid fans of the sport love. The Company has solid managers and strong reoccurring advertising revenues from Regional, as well as, National advertisers.

Facilities: General Office Complex. Assumable lease at great terms. Purchase includes office furniture, computers, printers, etc.

Competition: The Company attracts a regional affluent marketplace that sets it apart from its competitors. The company is well known, and respected for its editorial passion. With it s strong relationship with the national association in various regions, ensures strong penetration to their clients target audience. The Company has established an incredible range of clients and contacts and serves many clients in both advertising and editorial coverage.

Growth/Expansion: Over the company s history it has built a strong history of sales, solid repeat ad base, pleased customers, and strong relationships. The Company could experience increase growth by implementing the following: 1) Increased dedicated sales staff. 2) Upgrade website and web sales. Creating integrated sales and marketing packages for the company s advertisers, utilizing current Web 2.0 technologies and mobile applications. 3) Expand into new territories

Seller Financing Available: Yes

Financing: Yes

Support/Training: Seller will train and is willing to stay involved to offer his editorial oversight

Reason Selling: After 29 years, owner would like to step away from d-t-d opps.

Business For Sale By

Eric Bergman

415-456-1235

Bowman/Hanson

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