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Market Research - Customer Satisfaction Surveys

United States (Relocatable)

Market Research - Customer Satisfaction Surveys

Asking Price: $3,500,000

Gross Income: $3,818,729

Cash Flow: $684,212


FF&E: $500,000

Inventory: N/A

Real Estate: N/A

Established: 1988

Employees: 36

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Business Description

Over the 25 years of existence, the Company has established itself as a leading Customer Satisfaction surveying and data collection provider to the Hospitality & Gaming industries. Many of the larger firms in these industries have been long-term (10+years) clients of the Company. The owners are of retirement age and have put experienced management in place such that they now can manage the Company as investors. Even the long-term client relationships have been transferred to the management team and the owners spend little to no time on sales, business development or client issues.

The Market Research Industry is very fragmented with many small players and a few large organizations. The barrier to entry for providing market research to small clients is rather low, but it is very high to provide the types of services which the Company provides to the large clients. In addition to the Hospitality & Gaming industries, the Company also serves clients in the financial services industry (banks, wealth management, etc.) plus the auto club and similar industries.

Detailed Information

Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
In November 2012, the Company relocated to smaller office space when it's lease expired and began its well planned shift to where many of the employees can work just as effectively or more so from their homes. This action is expected to save the Company approximately $248,000 per year.
Growth & Expansion:
Growth opportunities exist in providing social media monitoring and business process improvement consulting for existing clients plus just signing up new clients who see the benefit of collecting customer satisfaction data and analyzing it for management improvement and evaluation/compensation purposes.
Reason for Selling:

Listing Status for Premium Members

Ad#: 757158

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Murphy Business

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Murphy Business

Murphy Business & Financial Corporation

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Indicates membership in the International Business Brokers Association (IBBA). The IBBA is the only certifying organization for Business Brokers and Intermediaries who assists people in buying or selling a business. Indicates membership in The Georgia Association of Business Brokers (GABB). Indicates membership in The California Association of Business Brokers (CABB).

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