Business Description
Owner/Bank Seeks Offer !
We are offering for sale a Resort Hotel in an excellent location in NH. This hotel is underperforming compared to the nearby competition that are thriving in this 4-season destination resort area. This is a non-flagged hotel that has seen many recent upgrades but needs a new owner who can increase occupancy and revenue.
This resort hotel business offers:
• Immediate access to a popular and desirable 4-season destination tourist market
• A business with an established customer base, excellent location, and a base level of revenue and profit
• A business that underperforms compared to its local competition, but can realize higher value with your improvements to marketing, systems, procedures, and the physical condition
• A business with a high future earnings potential
• Recent upgrades including new laundry equipment, insulation, boilers, TV’s, mattresses, and carpet.
• A bargain price:
o $ 21,333/unit
o 2.1 times Room Revenue
The very popular restaurant and lounge are also a part of this resort. The Buyer has the option to lease this back to the current owner. This will allow a new owner to benefit from the onsite food service without having to operate it. An experienced food service operator can choose to operate the restaurant and benefit from its proven profitability.
This is a business that has begun a turnaround process and is now improving. It needs a new owner who can continue and accelerate the growing success of the business and benefit from the resulting profitability.
Appraised Value: $1,900,000
Offered at: $1,600,000
Motivated Seller. Make an Offer!!
This price is intended to reflect the operational and physical
conditions of the resort, as well as the valuable location,
existing business base, and future potential.
Detailed Information
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Facilities:
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70+ rooms. 200+ seat Restaurant. 150+ seat Lounge. 100+ seat
Function Room. 800 seat Convention space.
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Competition:
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The resort is located in a busy 4-season tourist destination
area. There are numerous other lodging properties in the area.
This area remains very popular and had a very busy summer
2011. This resort underperforms in this proven marketplace,
leaving much room for growth for a new owner.
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Growth/Expansion:
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At a 37% occupancy rate, this resort is lower than the
current 45-50% average occupancy rate of area competitors.
A lack of focus on marketing and technology has caused this
resort to lose some of its market share. This provides a huge
opportunity for revenue growth. A new owner, with some
marketing skill, could bring this back to a level more consistent
with other area resorts. At $77.89, the ADR is below average
for this type of property and could be increased as the
occupancy and physical condition is improved.
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Support/Training:
-
The Seller will provide adequate transitional services.
The Buyer has the option to lease the restaurant back to the
current owner for an initial transitional period. This will allow a
new owner to benefit from the onsite food service without
having to operate it. An experienced food service operator
can choose to operate the restaurant.
-
Reason Selling:
-
Retirement
Ad#: 643595
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