Deal Flow, The #1 Websites Brokerage
Gross Revenue: $89,059
Lifestyle / Content Site Business Netting $70,000 Annually
Strong Profits Margins and Low Workload
This business provides a place for creative women in business to connect and cultivate their skills for even greater success. The business sells evergreen courses, programs, and e-books to its users. The typical customers are female photographers, creative business owners (particularly the wedding industry), and mothers looking for new career opportunities, from the U.S., U.K. and Europe.
The sale of the includes the business domain, an Active Campaign mailing list with 3,500+ subscribers, and all customer information. The current owner is selling the business because she has decided to homeschool her children which demands all of her time. With established strategic partnerships, quality products, a growing customer base, and evergreen content; the new owner will be perfectly positioned to scale this business. The business derives the majority of its revenue through ecommerce sale of its courses, programs, e-books and programs. The courses range from $67.00 to $1,200.00 USD. Over the trailing twelve previous months, gross revenue was approximately $99,000.00 and is net profit was approximately $77,000.00. The website is managed by one owner that spends an average of 20 hours per week running the business. This time is primarily spent creating content, supervising a VA, and handling customer enquiries. While the virtual assistant no longer works for the business, her costs are accounted for in the P&L. There are several compelling growth opportunities that the new owner could pursue. 1. Newsletter: The current mailing list is active and responsive. The newsletter could be used to promote existing programs or to drive traffic back to the site (ad opportunities, see below). 2. Social Profile: Facebook advertising campaigns are already set up and ready to run and optimize for sales + future growth. These converted successfully previously (conversion rate approx. $2 for every $1 spent) and all stages from ad copy and design to webinar and automation email follow ups are in place). 3. SEO: The home page ranks well but internal pages could be better optimized. 4. Advertising: Google Shopping, AdWords, Social Media, and Affiliate are all marketing channels the new owner could use to acquire more clients.
Facilities: Home Based
Home-Based: This business
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