Generation Z / Teen Magazine + Website + App + Books

Waban, MA (Middlesex County) (Relocatable)

Seller Financing Available
Generation Z teen platform for sale

Asking Price:$2,900,000

Cash Flow:$317,000

Gross Revenue:$681,000

EBITDA:N/A

FF&E:N/A

Inventory:N/A

Established:1989

Generation Z / Teen Magazine + Website + App + Books

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Business Description

#1 Platform of Its Kind with 16Million Teen Readers.

Generation Z / Teen Magazine + Website + App +Books
27 year physical+digital authority. The largest Internet resource of its kind. Read by over 16 Million Gen Z (current ages 13-22) / teens across USA. 100% reader-submission based content (no writers employed). By teens, for teens. 700,000 unique content submissions. Distributed in US high schools (via English, Journalism classes and libraries). Over 60,000 teens have been published. 154,000 email database. 4500 paid subscribers. Multiple streams of revenue (2 x subscription types, advertising, content licensing, book sales). 8 books published based on curated/themed content. 2.4M pageviews per month. The #1 respected publication and platform for teen creative expression.

Tags: generation z, teens, youth, young adult, high school students, magazine, blog, publishing, content site

Detailed Information

Employees:
3
Facilities:
The company is a physical magazine (printed and distributed by a vendor / service provider) and digital magazine + digital app. While husband and wife team do rent an office in order to keep "work" separate from personal home... only 2-3 people (themselves + editor) ever sit in the office. Buyer will be able to decide whether moving the business into a "home office" will make more sense. That being said, the sale does not include any physical premises, venues, facilities or similar. And, in fact, the full company assets can be transferred into the Buyer's current/new corp and can be operated from any geo-location.
Competition:
Gen Z (today's teens ages 13-22) are the new focus of every consumer brand, many heavily funded tech startups and, therefore, of many media companies and financial firms (private equity / venture capital etc) ... Gen Z is the new, largest segment in the US and is about to control the spending. From colleges to home buying to cars to vacations to starting families to household goods purchases... Gen Z is where the money is flowing. However, this is also the most distracted generation. This generation grew up "internet ready". They use tech gadgets (laptops, tables, smartphones, smartwatches) ... they are on social media (Snapchat, Instagram, Tumblr, Facebook...) ... They are hard to reach and build rapport with. Hard to capture the attention of. Hard to sell to. Brands seek out media (Teen magazines etc) ... but much of the "teen media" market serves "junk food information". Celebrity gossip, sexifying high school, rumours and cheap entertainment often written by a team of writers who consult with their marketing teams on what will "sell"... what will get "clicks" and reads. In very sharp contrast, this publication is a #1 respected resource. By parents, teachers, librarians AND teens themselves. It is the venue of teen expressions. It's teens sharing their stories, their opinions, their articles, their content for other teens to read (with only a submissions review / editorial team in the middle of all this). Few comparable publications exist and even fewer that are a 27 year long standing brand.
Growth & Expansion:
=== PRICE AND VALUATION =================== *** Valuation Not Based on Financials. Maximizing Already Existing Assets. The business has never been maximized. With one person handling any part-time sales efforts. The immediate earnings potential is many multiples higher than the current revenues on the already established readership / traffic, let alone with growth focused marketing. Our valuation, however, is based strictly on the audience size and complete asset value irregardless of the revenues generated by the part-time effort of one of the (now retiring) owners. We're pursuing a RIGHT buyer. *** Value Of the Demographic The Magazine+Website Serves Generation Z is one of the most in demand and hardest to find, hardest to reach marketing segments in the world right now. Many top multi-billion dollar brand marketing execs are working hard on how to best find, reach, communicate with this audience. *** Valuation Based on Advertising Cost Displacement for RIGHT Buyer The company currently "displaces" 16Million unique teens per year in "reach". Which based on advertising averages for this audiences can range from roughly 50 cents to $2.50 per unique visitor/reader. This is an immediate value of $8M - $40M. *** Valuation Based on Comparables There is a surge in print magazines and "branded platforms" by major brands, heavily funded start-ups and financial firms who have portfolios in these markets. The valuation for media companies in these acquisitions is often a factor of the monthly or annual audience ... most commonly 2x the monthly audience reach (ie: 1.2M teens per month = $2.4M USD). These are often for "no brand", minimal asset companies strictly based on their "reach". Any right buyer will be a party with strategic interest and benefit from the 16M teens per year, the 27-year brand authority, the 700,000 content pieces, the 2.4M monthly pageviews.
Support & Training:
Current team is made up of: - Husband / co-founder ... handles sales/marketing with increasingly part-time effort - Wife / co-founder ... handles editor and operations roles - One editor ... who primarily oversees the thousands of reader/teen content submissions each month - Freelance teen "readers" (5-7) who support in reading, selecting, evaluating all of the submissions - General web admin / web master / tech - as needed role Full training and complete support will be provided to Buyer.
Reason for Selling:
Husband+wife team founded ccompany 27 years ago.... now retiring.

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Rob Toth

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Rob Toth

OODIENCE Media Channels Inc.

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