Established Signarama with Untapped Potential

Milwaukee, WI (Milwaukee County)

Established Signarama with Untapped Potential

Asking Price:$79,000

Cash Flow:$29,456

Gross Revenue:$136,860




Lease Rate/Sq. Ft.:N/A


Established Signarama with Untapped Potential

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Business Description

Priced Lower than a new franchise

This established full service Signarama store has been operating in a suburb of Milwaukee for 22 years. Signarama is the most recognized branded sign company in the world and has been consistently ranked by Entrepreneur Magazine as the top franchise in the industry for the past ten years. This franchise has an established client base with a high level of repeat and ongoing business. The location is a storefront in a strip shopping center with high traffic count and great visibility. The current client base is a mix of both businesses and retail customers and the business has a solid reputation for quality and service. A new owner with a vision and plan for growth could triple the revenue over the next few years. The customer base could be expanded immediately with a renewed focus on sales and marketing. Longer term, investing in the business by moving to a larger space, adding equipment such as a flatbed printer, and adding a dedicated sales person would propel this franchise to a much higher level of sales and profitability. The growth potential is easily demonstrated by looking at other successful Signarama franchises. This franchise resale is priced well below the cost of a new franchise. All the equipment has been maintained and is in good working order and some of it has been replaced or upgraded. The main roller printer is only six years old. Purchasing an existing franchise has the benefit of an established client base and positive cash flow from the first day of ownership, in addition to the training and support provided by the franchisor. If you want to own a full service sign business with huge potential for growth, this one needs to be at the top of your list.

Detailed Information

Included in asking price
Real Estate:
Building SF:
Lease Expiration:
Business was founded in 1994 as one of the first Signarama franchises in Wisconsin. The seller is the original owner and has operated the business for 22 years.
There are several sign businesses in the Milwaukee metro area but only a few with the national reputation of a franchised Signarama. There are three other successful Signarama's in the metro Milwaukee area, all of which are established, doing well, and have good working relationships with each other.
Growth & Expansion:
This business has tremendous opportunity for growth through expansion of services and capabilities. There are several lines of business that are currently referred to other companies due to the size or complexity of the job. The current leased facility is small, which limits capacity. However, with a move to a larger space and capital investment in a flat bed printer, this business could increase their volume of work and move services in-house that are currently being sub-contracted or out sourced to other print companies. The new capability could easily be marketed to existing customers and also used to attract new customers. There is also the potential of adding a dedicated sales person to grow the business, as many other successful Signarama franchises have done.
Support & Training:
8 weeks
Reason for Selling:

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Mitchel Cox

Business Listed By:
Mitchel Cox

Transworld Business Advisors

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