Established Once Upon A Child Franchise - Top Atlanta Market!

Atlanta, GA (Fulton County)

Loaded with Inventory!

Asking Price:$230,000

Cash Flow:N/A

Gross Revenue:$660,000





*not included in asking price.

Established Once Upon A Child Franchise - Top Atlanta Market!

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Business Description

It’s no secret, kids grow and grow. Once Upon A Child is the nation’s largest reseller of all things children. At 3,600 SF of retail space, this location has virtually everything a mom could need. Sitting next to other very kid friendly businesses in a shopping plaza that is 90% occupied delivers quite a bit of walk by traffic as well.

The store opened in 2013 and continues to build sales along with it's customer database which currently includes over 8,000 contacts and 6,500+ fans on social media, we have plenty of opportunity to communicate with them.

With 18% YOY growth from 2014 – 2015 all of the operations running at peak efficiency. That combined with a prime real-estate location has this store poised for continued growth and a long standing partnership with the city of Atlanta and Sandy Springs. If you're looking for a turn-key opportunity and you're ready to hit the ground running, Once Upon A Child Atlanta/Sandy Springs is worth checking out!

Detailed Information

Not included in asking price
13 most pt
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Store is located in a shopping plaza that has been around for 30 years and is currently at about 90% occupancy. They are trying very hard to keep everything family centered (other stores include a gymnastics facility with over 2K students, Catch Air, Tuesday Morning, Tutoring Center, Music Store / Lessons, Anne Frank Museum, Chipotle, Subway, highest grossing Egg Harbor Café in the nation). There is plenty of parking, first floor access, over 60ft of window / display space in our store front. The terms of the lease are very competitive for this heavily populated area that is 0.3 miles (1 minute) from one of the largest 12 lane divided interstates in the country. The space was built out to the franchisees specifications in August of 2013 to match Winmark Brand Standard and was done professionally. All decals, paint, roofing, back room area…etc is in perfect condition. Backroom has racking custom built with enough storage for 200+ bins of Backstock.
The only other franchised competitor - Kid to Kid - is in Dunwoody (about 5 miles from us). Because Once Upon A Child buys inventory from our customers, many customers typically shop multiple stores in the market as the inventory can vary from store to store. One may think of this as 'competition' but the stores in the area have a great working relationship and often combine our marketing efforts. Brand recognition is growing and can be a challenge which is typical in a large metropolitan market. New franchise locations are opening in the greater Atlanta market which will expand the marketing reach. Training our customers on the process is a continuous focus by the staff.
Growth & Expansion:
Sandy Springs is a VERY populated area. The customer count has grown organically, so has the database of both emails and Text Club Members. Organic growth will continue to happen as well as targeting of many of the family related business in our area (one of the nation’s largest children’s’ hospitals as well as multiple schools, day cares…etc). There are endless advertising opportunities that have yet to be tapped.
Support & Training:
Training is required and provided by Franchisor upon transfer. Ongoing support in marketing, advertising, merchandising, inventory and financial management and more are provided by Winmark through field visits, semi-annual conferences, trade shows and regional meetings. New product buying group keeps all Once Upon A Child franchisees competitive with the big boxes on new product.
Reason for Selling:
Pursuing another opportunity
This business is an established franchise
Business Website:

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Pete First

Business Listed By:
Pete First

Winmark Corporation

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