Seller Financing Available
Flippa, The #1 Websites Marketplace
Gross Revenue: N/A
4 y/o SaaS Businesses Netting $60,000+ in the TTM
High organic rankings and high user engagement
61Extensions.com and CartPipe.com BUSINESS 1. Please state your full name and company name, if it’s a corporate entity selling the website [Known to Broker] 2. Please briefly describe the business model. 61Extensions.com sells WordPress plugins that are used with the WooCommerce and Jigoshop shopping cart plugins. Currently, each plugin includes access to the download and one year of access to support. When a customer is outside of the 1 year period, they can repurchase the plugin for access to updates and our support system. Cartpipe.com is a Software as a Service (SaaS), that connects WooCommerce and Easy Digital Download powered shopping carts with QuickBooks Online and in the case of WooCommerce, QuickBooks Desktop as well. We offer 14-day free trials. If the user elects to sign up after the 14 day free trial, they can choose either the $29.99 or $49.99 per month plan. Cartpipe.com subscriptions are automatically charged to the subscriber’s credit card. 3. Who is your typical customer? The customer is going to be someone that has a WooCommerce, Easy Digital Downloads or Jigoshop powered shopping cart. They are either looking for additional functionality or looking to integrate their shopping cart with their QuickBooks Accounting system. 4. When was the business established? The business was started in Oct. 2011. We incorporated in April of 2013 5. How has the business evolved since it was first established? We initially started doing WordPress themes and websites. When WooCommerce and Jigoshop were launched, we started creating WordPress plugins to extend the functionality of those shopping carts. In the last 2 years we’ve focused on QuickBooks Integrations. 6. Are you the original owner of the business? If not, when did you purchase it and how has it evolved since? Yes 7. Why is the business being sold? We’re looking to pursue other endeavours and feel that the business could use a fresh perspective to grow it to it’s potential. 8. Are there any skills / knowledge required to successfully run this business? Yes. You’ll need to have knowledge of Wordpress and the Wordpress eco-system. You’ll also need to be familiar with WooCommerce and it’s growth. A basic understanding of QuickBooks is beneficial, just so that you know where to look. We didn’t provide accounting related consulting, so accounting knowledge isn’t necessarily required. It also helps if you understand wordpress plugins and their structure, and have knowledge of php. PACKAGE 1. Please list all domain names that are included in the sale 61extensions.com Cartpipe.com 2. Are there any social media accounts included in the sale? Yes https://twitter.com/cartpipe https://www.facebook.com/cartpipe 3. Are there any mailing lists included in the sale? Mailchimp 61extensions - 4213 Cartpipe.com - 344 4. Does the sale include existing customer data? Yes . All existing customer data is included in the wordpress databases running 61extensions.com and Cartpipe.com. The data includes email address, buyer name, buyer phone number, product purchased and purchase history. 5. Do you own full rights to the product(s) that the website is selling, including rights to the source code, and is such source code and full rights to it included in the sale? Yes 5. How many plugins are currently being sold on your sites? 61Extensions.com – 15 active WooCommerce plugins Cartpipe.com – 4 active subscription types 5. How many additional plugins did you create and offer for sale in 2014? 2015? January through June 2016? 61Extensions.com 2014 – 25 total plugins were created and for sale – 10 Jigoshop and 15 WooComemrce plugins 2015 – 0 new pluigns were created and 25 were for sale – 10 Jigoshop and 15 WooCommerce plugins 2016 – 0 new plugins were created and 15 are for sale – 15 WooCommerce plugins . We suspended sales of Jigoshop plugins to focus on other areas. Cartpipe.com 2015 – Created the QuickBooks Online service for WooCommerce and Easy Digital Downloads. Listed for sale in July of 2015. Listed in Intuit’s Apps.com in Oct. 2015 2016 – The Cartpipe QuickBooks Desktop app. TRAFFIC & MARKETING 1. What are the primary traffic sources of the site? Organic searches; Google 2. Have you done any Search Engine Optimisation? Basic. Meta fields, i.e. page title, meta description. Basic blogging and keyword targeting 3. To your knowledge, has the site ever received any search engine penalties (manual or algorithmic)? No 4. What level of SEO effort is required for the site to maintain its current traffic levels? None as the page titles and meta descriptions are already set. Any SEO effort should result in an increase in traffic as minimal effort has been done 5. Do you or have you ever purchased traffic? No 6. Do you run any other marketing campaigns, such as display advertising, social media marketing, offline advertising or anything else? No 7. How does the site rank for related keywords? Both site ranks well for the targeted area of “woocommerce and quickbooks”. REVENUE 1. Which payment processor(s) does the website utilise? 61extensions.com – Paypal Cartpipe.com - Stripe 2. Please confirm that all revenue sources are transferable to the new owner Yes. The buyer can insert their paypal address in 61extensions.com and the sales would go into their account. For cartpipe, they would need to update the account to their physical address and add their checking account for transfers of funds. The recurring subscriptions will stay active 3. Are you able to provide live revenue verification? Yes 4. Is the website’s revenue kept separate from other businesses and/or personal accounts? Yes 5. Can the website’s revenue be accurately tracked back to the website? Yes 6. Please provide a brief overview of products pricing and how has it evolved over the last 12 months? 61extensions.com pricing has remained consistent. Cartpipe.com pricing has remained consistent. 7. What is the site’s average Refund/Chargeback rate over the last 12 months? 61extensions.com Refunds – 28 ( July 2015 – July 2016 ) Reason : Primarily for not understanding the functionality of the product, i.e. a developer purchased a WooCommerce QuickBooks Integration that works with QuickBooks Desktop, but their client uses QuickBooks Online. Disputes – 5 ( July 2015 – July 2016 ) Reason : Typically it’s due to a compromised paypal account on the buyers end. Cartpipe.com Refunds – 4 ( July 2015 – July 2016 ) Reason : forgetting to cancel their subscription or can’t get it setup Disputes – 0 8. What are the main expenses of the business Computer Services, i.e. hosting, software, email, backups etc - $1426.11 9. What is the approximate breakdown of clients by product? 61extensions.com 97% or greater purchase the WooCommerce QuickBooks Integration Cartpipe.com 100% of current subscriptions are for the WooCommerce / QuickBooks Online Service 9. What is the average checkout purchase price? 61extensions.com $116.90 Cartpipe.com $42.32 avg monthly renewal price per subscription 10. If necessary, do you have tax returns available to support your revenue claims? Yes OPERATIONS & MAINTENANCE 1. Please provide a breakdown of ownership and the organizational structure of the business. [known to broker] co-owner (50%) - technical, support and day-to-day business operations, $30K annual salary + 50% net profit [known to broker] co-owner (50%) - technical, support and day-to-day business operations, $30K annual salary + 50% net profit 2. Please provide a breakdown of the operations of your business Customer Support –Answering tickets in our ticket system for already purchased products. 10 hours week Managing Operations – Answering general contact questions, office tasks, payroll - 1 hour / week Server maintenance – make sure the website backups are running and the servers are online – 1 hour / week Development – bug fixing, updating for updates to the shopping carts, customizations requests – 20 hours / week 3. Does the owner of the site need any specific skillsets in order to successfully maintain and manage the site? 61extensions.com - The site is a Wordpress website. They need to be familiar with Wordpress and WooComnerce Cartpipe.com – The site is a wordpress website. The need to be familiar with Wordpress and Easy Digital Downloads. 4. How do you handle customer support and what is the average volume? Customer support is handled through a freshdesk ticket system. Ticket volume is around 10-20 tickets per week. 5. Do you employ any people or use any freelancers and if so, are such contracts accounted for on the Profit & Loss Statement and transferable to the new owner? No 6. How much would it cost to the buyer to outsource all of software development, and will you be able to make the necessary introductions? It depends on what they’re looking to do. Since we handled development we don’t have contacts. 7. Do you employ any people or use any freelancers and if so, are such contracts accounted for on the Profit & Loss Statement and transferable to the new owner? No 8. Are there any skills / knowledge required to successfully run this business? If so, please explain. There’s no special knowledge required to “run the business”. TECHNICAL 1. What programming language is the website’s product created in? PHP, specifically WordPress 2. Does the product require constant updating? 61Extensions.com – Not alot of updates. Generally when WooCommerce is updated, we check our plugins and update accordingly Cartpipe.com Not alot of updates. We verify against WooCommerce updates and QB Api Updates. 3. When was the last time the source code was updated? How often do you release updates? 61extensions.com The last plugin to be updated was the WC / QB Integration in July for the version 2.6 release. We release updates as needed Cartpipe.com The QBO client plugin was updated in May 2016. We release updates as needed. 4. Does the product depend on any third party services or API’s? If so, how often are such API’s updated and how much overhead does this create? 61extensions.com Yes – Intuit’s webconnector - https://developer.intuit.com/docs/quickbooks_web_connector. The webconnector is not updated very often. Cartpipe.com Yes – Intuit’s QBO API. New features are added to the API, but existing functionality isn’t changed. 5. Where is the site hosted and does this need to change after purchase? 61extensions.com Hostgator. No, they can have the account. Cartpipe.com Godaddy . No. They can have the account. api.cartpipe.com (this is Cartpipe’s API that communicates with Intuit’s QBO) Digital Ocean. No. They can have the account COMPETITION 1. Please describe your main competitors 61extensions.com There aren’t many non-requiring, monthly subscription services that connect to QB. Some sites that have a different revenue model but offer a similar service: http://www.cartspan.com/ http://www.jmawebtechnologies.com/ Cartpipe.com http://www.cartspan.com/ http://www.jmawebtechnologies.com/ 2. What makes the website better than its competition? 61extensions.com This is a single price integration with QB Desktop that doesn’t have a setup fee or recurring monthly charge. Cartpipe.com In terms of price and allowed number of transactions, Cartpipe is less expensive for QuickBooks Online Integration MISCELLANEOUS 1. Do you own any other internet-based businesses? If so, are any of them related to the website being sold? No 2. Are you willing to sign a 3-year non-compete contract in the industry that the website operates in? Yes 3. Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations? Yes. We will help them understand how the plugins work and the components of the SaaS service. We do assume that the buyer and / or their developers will have the skills necessary to understand our code, WooCommerce, and QuickBooks principles. 4. What are the primary growth opportunities that you see for the business going forward? WooCommerce is the fastest growing shopping cart. They currently power 37% of all online ecommerce sites. QuickBooks is one of the oldest and fastest growing small-business accounting services. 61extensions.com Sales can easily grow with increased traffic. Traffic can be increased through a number of sources, such as paid advertising, banner ads, daily blogging, content marketing, partnerships with WooComemrce, accountants, website developer. This site has been around for a long time and has a lot of credibility. Cartpipe.com Marketing for cartpipe never really started. All of the subscriptions are organic. The site is only 1 year old and ranks in the top 10 for WooCommerce QuickBooks Integration. Cartpipe signup rates can be increased through marketing efforts such as social media, email marketing, paid advertising, banner ads and follow-up email marketing. Conversion optimization can be performed to convert more trial users to subscribers. There’s also room to add more services to the Cartpipe platform . 5. Are there any geographical limitations to the potential buyer of the business? No 6. Do you have anything to add to the above? Both websites have a tremendous opportunity for growth. 61extensions.com has served us extremely well for the past 4 years and it just needs some attention to marketing and customer acquisition. Cartpipe is an exciting new service in its infancy. It’s pretty much a blank slate in terms of the direction it could go. The Cartpipe / QuickBooks Online service has been rigorously audited by Intuit. It has passed their technical and security reviews and is listed on their Apps.com marketplace https://apps.intuit.com/cartpipe?locale=en-US
Facilities: Home Based
Home-Based: This business
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