Digital Products Site Earning $3,000/month

San Francisco, CA (San Francisco County) (Relocatable)

Flippa, The #1 Websites Marketplace

Asking Price:$80,000

Established:2015

Digital Products Site Earning $3,000/month

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Asset Sale Description

Recurring revenue and low workload

Seller's Notes
When was the business established?

The Coloring Book Club was established in May 2015.

What does the business do?

The Coloring Book Club is a membership site for people who like coloring. The Coloring Book Club offers monthly, quarterly and yearly membership plans. In exchange, members receive a weekly coloring eBook, access to a private forum to share photos/tips/tricks and several other benefits.

Who is the typical customer?
The typical customer is female and between 30-65 years old.

What is included in the sale?
Domains (coloringbookclub.com, thecoloringbook.club)
The platform including all webpages/posts/images etc
Coloring books
Private forum where members discuss photos/tips/tricks
E-mail list of 50.000 subscribers who opted in to receive coloring news & promotions
Large social media following:
Facebook page 32.000 likes
Instagram account 17.000 followers
Pinterest account 15.000 followers
Two closed Facebook groups (7.000 and 13.000 members respectively)
Twitter account (2.000 followers)

Is there anything unique or interesting about the business?
It’s a subscription based model, so revenue is recurring. This is highly attractive for the owner since profits are more stable.
Distribution costs are close to zero since products are distributed automatically and electronically (no physical distribution)

Why is the business being sold?
I run the site next to my normal job and I want to focus my attention on other things.
Business Model

Monetization:

How does the business make money?
The Coloring Book Club makes money by offering membership subscriptions. The Coloring Book Club offers monthly, quarterly and yearly membership plans. In exchange, members receive a weekly coloring eBook, access to a private forum to share photos/tips/tricks and several other benefits.

Are different types of revenue streams?
Yes, monthly ($8), quarterly ($21) and yearly ($60) membership plans.

Owner’s monthly time requirement:
How much time does it take the current owner to run?

1 hour a week. The rest is done by freelancers who operate remotely and independently without supervision (see Operations)

Operations:

What are the daily operations like and who’s responsible?
Daily operations are sending a weekly newsletter (which can be outsourced as well but I have not done so yet)

Do you have any employees? If so, how much time do they spend on average, and how are they compensated?

There are 4 freelancers who work remotely and independently. Communication is done by e-mail.

Freelancer 1: Responding to customer e-mails

Freelancer 2: Social media management

Freelancer 3: Blog writing

Freelancer 4: Creation of coloring pages

Total compensation for all freelancers amounts to USD [x] (see also the P&L)

Explain your payment terms with your employees(s)?

With the 4 freelancers, I pay them either biweekly or monthly.

Marketing:

Have you done any Search Engine Optimization?
The Coloring Book Club has a blog which is managed by Freelancer 3. Each week, a new blog post is posted to the site. This is the main source of Search Engine Optimization.

To your knowledge, has the site ever received any search engine penalties (manual or algorithmic)?
No

Do you or have you ever purchased traffic? If so, please provide a brief overview
Yes, in June 2015 I set up a Facebook ad account. I have barely changed anything since then so there is a lot of upside there. Also, there is upside in using other paid traffic sources like Google Adwords etc. The costs for the Facebook ads are included in the profit & loss. Again, this is all done by myself in June 2015 and I did not change very much since then. (see the line ‘Advertising’ in the P&L)

Growth Opportunities

What are the primary growth opportunities that you see for the business going forward?
Increasing effectiveness of Facebook campaigns (I hardly ever changed them since June 2015)
Using other paid traffic sources (Google, Pinterest, Instagram etc)
Team up with other coloring blogs and build a network of re-sellers (this is included in the platform)
Recurring revenue from yearly membership subscribers
Sell other coloring related products to the e-mail list of 60.000 coloring fans subscribers.
Additional Questions

Does the business carry any inventory?
No

How often and through which channel do you pay your suppliers for purchased goods?
Paypal (for the Freelancers)

What is the site’s average Refund/Return rate over the last 12 months? What is the primary reason for the returns?
Roughly 1%

Are there any social media accounts included in the sale? If so, please list them along with the URLs to such accounts.
Facebook page 32.000 likes
Instagram account 17.000 followers
Pinterest account 15.000 followers
Two closed Facebook groups (7.000 and 13.000 members respectively)
Twitter account (2.000 followers)

Are there any mailing lists included in the sale?

Yes (!) Aweber 50.000 subscribers

Does the sale include existing customer data? If so, in which format is this provided and how extensive is the customer database?
Yes

What platform does the website use? (e.g. WordPress, Shopify, etc.) Where is the site hosted and does this need to change after purchase?
The site is build on the Rainmaker Platform which is a customized WordPress type site. The site does not need to be changed after the sale.

Has the website changed platforms in the last 2 years?
No

Please describe your main competitors, and what makes the website better than its competition?
Not as far as I know, I was the first and only one (so far)

Do you own any other internet-based businesses? If so, are any of them related to the website being sold?
No

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
Yes

Are there any geographical limitations to the potential buyer of the business?
No

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Andrew Statz

Asset Sale Listed By:
Andrew Statz

Flippa

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Joseph Carroll

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